A380 globalisation essay

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A380 globalisation essay

Market globalization drivers- common customer needs, global customers, global channel and transferable marketing depend on the nature of customer behavior and structure of channels of distribution. In case of airline industry though major needs of customers are common but some variations according to the different continents.

Emirates Airlines focuses on fundamental needs common to all countries. For example, on all routes emirates airline offer passengers the choice of two Indian and one Western dish in all classes. The Airline industry has a very unique type of global customer.

Most travelers except the most patriotic consider all carriers that serve the route to be traveled and select on the basis of reliability, quality and other real and perceived attributes.

A380 globalisation essay

Cost globalization drivers- global scale of economies, favorable logistics ,differences in country costs and fast growing technology depend on the economics of the business. Low fares can help Emirates to achieve economies of scale.

Government globalization drivers- favorable trade policies, compatible technical standards, common marketing regulations and host government concerns-depend on the rules set by the national governments.

Latest technology is a success driver in the airline industry.

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Engineering has a tremendous responsibility at Emirates. They keep aircraft flying safely, providing maintenance, technical services and quality assurance to the entire Emirates fleet. Competitive globalization drivers- competitors from different continents, interdependence of countries and globalized competitors raise the globalization potential of airline industry.

For example, Emirates Airlines is the biggest purchaser of the Airbus A and one of the largest customers of the A aircraft. Emirates main competitors like British Airways, virgine Atlantic, Singapore Airlines are adopting various strategies to increase their passenger and revenue.

New company can easily enter into a market if barriers to entry are few and vice -versa. Generally threat of entry high in the airline industry because of existing loyalty of customers to major airline such as British Airways, Emirates Virgin Tanvir, One of the most and prime important entry barriers is finance.

But it is available in the Middle East and in addition to this technology and expertise can be purchased. So the threat of new entrants may decrease Profitability of Emirates Airlines.

They are highly competitive.

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Emirates depends so much on these suppliers as required products are differentiated. Buyers can change the industry trend due to their demands for high quality, demand for low prices. Emirates may face a threat now and in future as customers now days have an ability to make demands on their products in terms of lower prices, higher service or product quality.

Most airlines companies offer products which have similar features like good quality ,low price and excellent service. So Emirates Airlines may face challenges when most players become competitive to launch new products globally.

The airline industry is generally highly competitive.

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The trend of rivalry in airline industry is famous and high due to availability of large numbers of airlines in the market which are also offering best services, best cost etc.

Emirates Airlines has some local competitors like Etihad, Air Arabian etc. The political scene in the region has been quite favourable because most of the countries in the Asian pacific have been making agreements that facilitate better trade between countries especially in relation to the aviation sector.

These countries have signed agreements between themselves and also with other countries in the United States and also in the European continent.

These agreements have opened up Emirates to the world and have provided readymade markets for the Airline Company. But the recent tensions in Egypt, Yemen have hurt Emirates. Due to political instability many tourists postponed holiday plans.

As a consequence of this economic growth Emirates Airline has been growing dramatically over the past few years. In the region markets are changing rapidly and more Govt.

Emirates Airlines | Essay Example

Moreover Dubai represents a lot of potential for investment both in the tourism industry and also in the business world. People from various countries gather in this city to make investment in various sectors.

Business projects like real estate which attracts a lot of capital investment. Another important feature is that Emirates Airline is located in a very suitable region in Asia; it is in the middle of the Eastern and western region.TELIT-SA Showcase – inventive research for education and training in SA.

The team from TELIT-SA is committed to innovation and with this in mind recently hosted their first Research Showcase. Emirates Airline provides quality service even in the economy class.

The strict standards of passenger comfort, entertainment and flight schedules are unsurpassed in the industry.

A380 globalisation essay

Thus Emirates airlines have generated a strong brand reputation in the world. Diversification: Diversification is an integral part of the growth of the Emirates airlines. Nov 18,  · Duke university application essay tinta roja tango analysis essay essay on chinese culture boxplot erstellen beispiel essay me writing essays kuzco lighting writing a 5 page essay fast essay crossword puzzle write my essay for me uk site write my essay for me uk site ellines synthesis essay dustbins short story essay assignments essay about global village dubai uae essayistik.

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