China spirits market

The fall has been counterbalanced by an increase in other parts of the world, particularly in China. Asian countries no longer simply import wines from the West but produce their own wines to respond to a boom in demand.

China spirits market

Among them, consumers aged between spent most on liquor.

Spirits Market - Industry Value Forecast, Dynamics, growth, potential, segments, market share, Size, online PDF Report, Free Sample Copy, Future projection, Analysis. spirits market in general in china To this day, grain-based alcohol, such as baijiu, are most commonly served during traditional occasions, such as holidays, weddings and formal events. Being the traditional drink of China, baijiu accounts for almost the entire spirits market. Chinese demand for imported spirits has gone through the roof and the spirits industry agrees that China will become the world’s largest market for spirits. Per capita spirits consumption is soaring and growth in the spirits market is outstripping that of the economy and the population.

Nielsen research shows that packaging is a key element for attracting consumers to purchase a new product. Features of successful liquor packing vary greatly depending on the type of product, however strong yet simple color schemes and unique designs targeted at specific consumer segments are effective in attracting attention.

Precisely Targeting Consumers is Essential to Driving Profits According to Nielsen, digital advertising is an increasingly effective avenue for reaching Chinese liquor consumers, although TV also remains an important channel as well.

Country Profile: Spirits in China | Beverage Industry Research | just-drinks

Consumers working in senior corporate or government positions are likely to see more ads on the internet. However, the type of website also has a clear impact; liquor ads on online purchasing platforms and video sites were more likely to reach middle class consumers when compared with other types of websites.

China spirits market

This shows the importance of precisely targeting ads at a specific consumer group and through a specific media channel. Among more than 2, cities covered in the Nielsen survey, in cities of the highest growth potentials, brands should consider the local capacity of the market, the number of retail channels, and composition of the population.

China spirits market

Additionally, precision marketing is the clear option for increasing brand awareness and engaging with potential consumers online. When it comes to on-the-ground execution, determining key geographies and sales platforms are essential for alcohol brands looking to optimize distribution and, ultimately, driving sales growth.Total sales of alcoholic beverages in China were US $ billion in , a growth of % from On-trade* sales of alcohol in were reported at US $ billion, with beer accounting for 40% of sales, wine 28%, and spirits 32%.

Off-trade sales of alcoholic beverages in China were. GlobalData’s Country Profile report on the Spirits sector in China provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

Spirits Market: Global Industry Analysis and Forecast to 2020

The world’s leading measurement company, Nielsen, found that as the fast-moving consumer goods market grows steadily in China, consumption upgrade has become the major driving force for China's liquor market. Nielsen released the latest Report on China Liquor Market during the recent.

Chinese demand for imported spirits has gone through the roof and the spirits industry agrees that China will become the world’s largest market for spirits. Per capita spirits consumption is soaring and growth in the spirits market is outstripping that of the economy and the population.

Spirits Market - Industry Value Forecast, Dynamics, growth, potential, segments, market share, Size, online PDF Report, Free Sample Copy, Future projection, Analysis.

Chinese demand for imported spirits has gone through the roof and the spirits industry agrees that China will become the world’s largest market for spirits. Per capita spirits consumption is soaring and growth in the spirits market is outstripping that of the economy and the population.

Spirits in China