Consumer psychology and marketing communication

The USC online Master of Science in Applied Psychology delivers a unique blend of consumer psychology and organizational psychology to give you an edge in marketing, talent management and recruitment, research, social media and analytics, organizational development and a wide variety of related fields. Streamlined Graduate in as few as 16 months with a relevant and universally applicable degree.

Consumer psychology and marketing communication

Gasoline Prices and ConsumerBehavior Political. Businesses are very vulnerable to changes in the political situation. For example, because consumer groups lobbied Congress, more stringent rules were made on the terms of car leases. The tobacco industry is currently the target of much negative attention from government and public interest groups.

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Currently, the desire to avoid aiding the enemy may result in laws that make it more difficult for American firms to export goods to other countries. Many industries have a strong economic interest in policies that benefit the industry may have a negative impact on the nation as a whole but enhance profits for the industry.

However, the interests of the industry are much more concentrated. The industry can rally its stockholders, unions and employees, and suppliers e.

Consumer psychology and marketing communication

Firms are very vulnerable to changing laws and changing interpretations by the courts. Firms in the U. Firms are significantly limited in what they can do by various laws—some laws, for example, require that disclosures be made to consumers on the effective interest rates they pay on products bought on installment.

A particularly interesting group of laws relate to antitrust.

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These laws basically exist to promote fair competition among firms. We will consider such laws when we cover pricing later in the term. Changes in technology may significantly influence the demand for a product. For example, the advent of the fax machine was bad news for Federal Express.

The Internet is a major threat to travel agents. Although technological change eliminates or at least greatly diminishes some markets, it creates opportunities for others.

Online sites such as eBay now makes it possible to sell specialty products that, in the old days, would have been difficult to distribute.

Consumer psychology and marketing communication

Although it has been possible for more than a hundred years to sell merchandise by catalog, buyers of these specialty products often had no easy access to the catalogs. Changes in customs or demographics greatly influence firms.

Fewer babies today are being born, resulting in a decreased demand for baby foods.You will be given the state-of-the-art knowledge and marketing theory you need to make a genuine difference in the field of marketing.

You will be taught by the very best: leading experts who publish in the most prestigious international marketing journals. Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.

The online master’s program guides you through an in-depth exploration of the discipline. At the core of the master’s degree in psychology online is the generalist model, a conceptual framework that emphasizes an understanding of the processes that underlie human experience and behavior, as well as core knowledge, theories, and research methods in the field of psychology.

B2B marketing techniques rely on the same basic principles as consumer marketing, but are executed in a unique way. While consumers choose products based not only on price but on popularity, status, and other emotional triggers, B2B buyers make decisions on price and profit potential alone.

When you study Psychology or Neuroscience at La Sierra University, you will: Learn from Professors who have worked in the field and care about your academic growth. Innovation is a defining feature of novelty in complex technological, sociocultural, and biological systems. Theories of innovation offer principles on which the practices of innovation are based as well as the connections between theory and practice.

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