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We know it's power and we know how to do it more efficiently. Read our post on the best email marketing tools and get an edge over your competitors. When considering ways to monetize Web traffic, many site owners overlook the importance and opportunity of email addresses.
If you have good content, getting email addresses will be relatively easy; visitors will opt in to your e-newsletters, or hand over their contact information in exchange for access to some unique piece of content or tool.
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And many sites do collect huge email lists. But often lacking is the execution to turn these email addresses into revenue. How do you sell email addresses legally?
As always, the exact formula will vary depending on the site and audience. But we can provide some guidance for those looking to put their email lists to work for them. Generate Pageviews Turning email addresses into pageviews is a pretty basic concept: For example, giving a preview of the content within the email and providing a link to the rest of it will get your newsletter subs onto your site and boost your pageviews.
The KISSmetrics email newsletter does a great job of getting subscribers to navigate to the site: Easy to implement, and generates recurring revenue. For example, if you run a travel blog you might be able to invite new subscribers to also opt in to the email list of a company that sends out alerts on discounted airfares.
Ideally, you seek out partners with whom to directly implement such a campaign. Requires either a network or getting direct relationships in place. Your email list is growing quickly, and you have direct relationships with third parties who would work with you to implement a campaign.
Janine Popick has a short but sweet summary of co-reg at the VerticalResponse Marketing Blog, and Jonathan Volk has a good article on the benefits of co-reg as well. Sell Banners If you have an email newsletter, you have prime ad real estate that can be sold. Find a partner willing to pay to have their banner ad included within your emails to your audience, and you can make money each time you send out your regular correspondence.
If done properly, you can deliver great value to your advertiser here.
They have an opportunity to appear in a co-branded newsletter, thereby leveraging your reputation for quality content and being presented as the sponsor of the content you provide to audience. Incremental revenue with little impact on user experience. Can be difficult to sell directly.
You can establish a relationship with a reputable partner willing to pay to show their banner ads within your newsletter. Rent Out Your List You can make money by essentially renting out your email list to companies looking to promote their products to your audience. Opportunity for attractive rates.
Can lead to unsubscribes and complaints. You have a valuable audience to which access would command attractive rates, and high quality partners are available, so you can send without diluting your brand.
Scott Hardigree has a great overview of email list rental on indiemark. Sell Your Own Products For sites that have premium content or subscriptions to sell, the emails that you collect are often the most valuable leads.
Failing to advertise your paid products to your free audience is a mistake that amounts to leaving money on the table. No need for a partner, potential for very high conversion rates. Don Nicholas at Mequoda has some good insights on implementing an audience development plan.
Bottom Line A list of email addresses is one of the most overlooked sources of revenue for many publishers; every address you collect represents an opportunity to generate revenue in multiple ways.Salhouse Village, and Parish, is situated on the edge of the Norfolk Broads National Park within the Broadland District of the county of Norfolk in a rural setting approximately 6 miles northeast of the city of Norwich.
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The mail or post is a system for physically transporting postcards, letters, and parcels. A postal service can be private or public, though many governments place restrictions on private systems.
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