Email was used this year as a key part of marketing campaigns to bolster and drive ecommerce practices and to drive qualified leads. With relevancy and dedicated content focused on continuing customer conversations, marketers were able to build lasting relationships. Read the nine most popular case studies from this year to see how marketers from both B2B and B2C companies best utilized email.
Yet on the opposite end of the scale, and when email campaigns are optimized for mobile, they generate a lot of revenue! So, how do you optimize your campaigns for mobile devices? Implement responsive email design RED: Creating a responsive email design means that the user experience is optimized regardless of the device or screen they use.
Most email service providers ESP offer this solution within their email functionality. Keep the subject line and pre-header short: The subject line is crucial. Keep it short so the reader knows exactly what the email topic is about. Instead, summarize the email or include a call to action i.
Make the CTA big and obvious: Mobile device vary in size. While a text link may work on a tablet or larger screen, you might be alienating your readers who have a smaller screen or bigger hands!
Make the call to action, big, bold and simple to click. Test copy, design and buttons Whether you test your home page, landing pages or email templatestesting provides us with data to make practical decisions that will improve our marketing performance. And email marketing is no different.
By sending several variations made to the subject line to a small sample of subscribers, they were able to calculate the amount in donations they could expect to receive based on the results. You can also test: In fact, the sender name is the main reason why people open your email.
Plain text vs HTML campaigns: However, have you thought of testing an email campaign that is plain text only? And when you add an element of personalization, plain text emails appear to be written just for the reader. Long vs short emails: You can keep your emails short and sweet or, you can create long detailed emails.
Long form emails can include more detailed copy whereas shorter emails will send the reader directly to a targeted landing page. The best way to see what works best?
Automate email campaigns when possible Trigger-based emails are emails that are sent out automatically based on user behavior. The data behind trigger emails shows us that trigger emails perform much better than traditional email.
For example, Epsilon found that: Does this sound too good to be true? Below is a comparison for our traditional email campaign left against our triggered email campaign right: Our triggered emails generated 5x higher open rates and 15x higher click-through rates.Email Marketing Case Studies VerticalResponse Powers Real Estate CRM Platform booj is a Colorado-based company specializing in Web design and complex development.
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email marketing case studies by email blaster customers. We get to work with some really amazing people and companies; ranging from new start businesses, charities to government departments. Below you’ll find a curated list of case studies featuring technology innovations that can transform your marketing efforts, build brand equity and increase market share.
Quick Response Codes This interactive bar code has found its way onto coffee cups, subway station posters and mailers.
Email marketing is isn’t a channel – it’s one layer of a customer-centric company. This case study reveals how complex (and truly valuable) it is to use email to grow a business. Building a Newsletter Welcome Series from Scratch.