Student Answers maria-vivanco Student Family has a major influence on values and expectation. Your parents hsve expectation of you and when you are born into a certain mindset that influence you for your entire life. For example, ever since I was a little kid i have gone to church and I was born into that Since my family was religious. If the family drinks and smokes everywhere not only is the child growing up in a terrible environment but also having a terrible influence while growing up.
Cultural Factors affecting Consumer Behaviour Cultural Factors affecting Consumer Behaviour Consumer behaviour deals with the study of buying behaviour of consumers.
Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. What are Cultural Factors? Cultural factors comprise of set of values and ideologies of a particular community or group of individuals.
In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
Example - In India, people still value joint family system and family ties. Children in India are conditioned to stay with their parents till they get married as compared to foreign countries where children are more independent and leave their parents once they start earning a living for themselves.
What they see from their childhood becomes their culture.
Let us understand the influence of cultural factors on buying decision of individuals with the help of various examples. Females staying in West Bengal or Assam would prefer buying sarees as compared to Westerns.
Similarly a male consumer would prefer a Dhoti Kurta during auspicious ceremonies in Eastern India as this is what their culture is. Girls in South India wear skirts and blouses as compared to girls in north India who are more into Salwar Kameez.
Our culture says that we need to wear traditional attire on marriages and this is what we have been following since years. Religion Christianity, Hindu, Muslim, Sikhism, Jainism etc A Hindu bride wears red, maroon or a bright colour lehanga or saree whereas a Christian bride wears a white gown on her wedding day.
It is against Hindu culture to wear white on auspicious occasions. Muslims on the other hand prefer to wear green on important occasions. For Hindus eating beef is considered to be a sin whereas Muslims and Christians absolutely relish the same.
Eating pork is against Muslim religion while Hindus do not mind eating it. A sixty year old individual would not like something which is too bright and colorful.
He would prefer something which is more sophisticated and simple. On the other hand a teenager would prefer funky dresses and loud colours. In India widows are expected to wear whites. Widows wearing bright colours are treated with suspicion.
Status Upper Class, Middle class and Lower Class People from upper class generally have a tendency to spend on luxurious items such as expensive gadgets, cars, dresses etc.
You would hardly find an individual from a lower class spending money on high-end products. A person who finds it difficult to make ends meet would rather prefer spending on items necessary for survival.
Individuals from middle class segment generally are more interested in buying products which would make their future secure. Males are perceived to be strong and tough who look good just the way they are.For many Americans, Friday, December 13th, , will be a day of moderate trauma.
The same was true of Friday, September 13th, and will be true again of Friday, June 13th, These people. The Influence of Culture on Health Care Decisions Culture plays a huge role in medical interactions.
It influences how an individual might view an illness or treatment, for example, and affects how a physician should address an older patient.
Religion, media, school systems, work place, family, relatives, friends and connections. There are many ways that those factors influence our behavior, our understanding of life, outlook and overall sense of . Culture is impacting us from the moment we're born and gives us a set of guiding boundaries or norms to guide our purchase decisions.
Values are what we place importance on and influence the types.
Essay on the Influence of Religion on Family: The religion has played a very important and crucial role and has established deep rooted effects about various customs and traditions of each individual society. Even today, the culture and traditions are directly linked with religion only.
Therefore. The Importance of Elders and Family in Native AND NORMA SHERMAN C o l l a g e b y M a r k C a b l e / D e b b e P a r i s. March/April 15 there was one large tipi where the elders met to make decisions regard-ing the village—decisions about The Importance of Elders and Family in Native American Culture Author: March/April