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The digitization of music has fundamentally shifted every aspect of the industry, from the way music is recorded to the manner in which albums are distributed and marketed. From record labels and music producers to the recording artists themselves, everyone involved in the industry has been forced to adapt their approach to music making and how money can be made.
Music educators are responsible for educating the next generation of musicians or music lovers. The Streaming Model The way that streaming music services have fundamentally changed the music industry and the way that audiences consume music cannot be overstated.
Indeed, many in the younger generations of music consumers have never bought a physical copy of a recording in their lives.
Whether or not this change marks a step forward is largely a matter of your point of view. On the one hand, listeners have easy access to a universe of music, often for free via both legal and illicit avenues.
Affordable and authorized streaming services have also helped reduce the amount of piracy across the music industry by shifting the balance between risk and reward for would-be pirates.
While the affordable and broad choices provided by streaming services are a boon to consumers, and the reduction in piracy benefits to both recording artists and record labels, many musicians are still less than pleased with the proliferation of streaming services. The amount of royalties received by an artist when a listener streams their song is significantly less than what they would receive from the purchase of a physical album.
Some musicians, such as Taylor Swift, have pulled their music from these services for this reason.
Despite obstacles, streaming services present a unique opportunity for educators as well as strong support in a time when music education direly needs it. Music educators can use these services to bring a diverse set of sounds into the classroom, at the touch of a button.
Further, many of these services support important music education causes that keep the love of learning music alive for many. These events have led to a number of new music analysis and teaching tools that will continue to impact music educators and students in the years to come.
Shifting Income Sources When the music industry was dominated by record labels and physical media for music distribution, the recording artists behind the music had a much smaller role in the musical marketplace.
Record industry executives were the ultimate decision makers, deciding what artists to sign, what music to release and how to market it; record sales were the major avenue to financial success and the primary way to measure the viability of a particular artist within the industry.
Digitization has shifted the balance of power within the industry, giving more decision-making authority to consumers and musicians themselves. While streaming music services may have reduced the amount of royalties that artists receive when listeners tune in to their music, the increasing digitization of the music industry has granted recording artists greater opportunities to involve themselves in more revenue-producing opportunities within the industry.
Under the old industry model, record labels dictated marketing efforts, and the emphasis was on selling records. Now, musicians have the freedom to experiment with novel marketing methods, such as free distribution of their music and surprise album releases, while relying on alternate avenues to generate revenue, such as touring and merchandising.
More students can feel free to engage in self-expression through their music, and can strive to become professional musicians on their own terms. These greater opportunities allow music educators to encourage students to follow their dreams and help them find new and different ways to break onto the music scene.
One Person Versus a Whole Band For many musicians, one of the most profound effects that music digitization has had on the way that they make music is how it has enabled them to do more with less.
Prior to the technological advancements of recent years, the only way to produce the sound of a full band was to actually have a full band in the studio with you. Innovations, such as loop machines and digital audio workstations, now enable one talented musician to replicate the sound that used to require an entire band.
With these options solo artists or smaller bands are able to achieve the same results with fewer band members to coordinate, making the recording process more convenient and profitable for the remaining musicians. In addition, new technologies have led to new sounds and innovative sampling techniques.
While fully replacing a four- or five-person ensemble may not be practical for touring rock bands, shifts caused by technology are driving new musical trends allowing recording artists to embrace fresh musical styles that depend on digitally produced sounds rather than an extensive and expensive band of backing musicians.
With access to this technology, music educators can also showcase a number of different sounds and instruments in a more relevant manner. If these are the tools musicians are using, then students should be able to integrate them into their learning of traditional instruments.
Technology and Accessibility Prior to the digitization of the music industry, musicians and recording artists had one path to fame, success, and a profitable musical career: To be sure, record labels still hold clout in the industry, but they can no longer act as the gatekeepers they once were.
Digital technology has made it possible for musicians to record without the financial backing of a label. Further, the advent of digital technology has allowed for much less expensive studio space that musicians themselves can produce recordings in, and the entire process has shortened to a matter of weeks or even days.
Releasing music has also become untethered from record labels. While vinyl has seen a surprising resurgence lately, new bands and recording artists have the completely valid option of releasing their music without concerning themselves with manufacturing or distributing physical copies at all.
Digital avenues, such as YouTube and Spotify, allow musicians to access a receptive audience of potential fans without incurring the heavy costs of manufacturing and distribution. Both of these developments open new and exciting avenues for aspiring professional musicians.SIDE EFFECTS. Most adverse reactions have been mild.
The incidences listed in the following table are derived from week comparative double-blind, parallel design trials in hypertensive patients given Visken ® (pindolol) as monotherapy, given various active control drugs as monotherapy, or given kaja-net.com for Visken® (pindolol) and the positive controls were pooled from several trials.
I also like to spin that around, what have been/are the effects of consumer behaviour on digitalisation? After all, it's people that drive development and digital is simply another set of tools, channels and communication platforms. (1) Building trust in the online environment is key to economic and social development.
Lack of trust, in particular because of a perceived lack of legal certainty, makes consumers, businesses and public authorities hesitate to carry out transactions electronically and to adopt new services. Sep 20, · Is the digitization of work ultimately good or bad for society?
Now that’s a loaded question. B20 Germany Resilience, Responsibility, Responsiveness – Towards a Future-oriented, Sustainable World Economy. The Business 20 (B20) is the . Nov 19, · Is the digitization of work ultimately good or bad for society?
Now that’s a loaded question.